Rosenberg+Quote,+Page+252

Rosenberg, M. (2001) e-Learning: Strategies for delivering knowledge in the digital age. McGraw-Hill, p. 252.

“Professional development and recruitment activities can provide telltale signs of corporate support e e-learning – you must determine if it’s a reflection of the company’s commitment to e-learning.”

For corporate learning, the education department will never become a money maker unless the education department supplies training for the company’s products and services. Therefore, money spent on professional development and recruiting of qualified staff will let you know if the e-learning initiative is serious or not. For educational institutions, e-learning can be a “cash cow” but it will not be at the beginning. It must be considered an investment with a reasonable time table for expected ROI. Not allowing the e-learning initiative team to manage its budget and for systems members to try to micro-manage the program and budget, will often result in inferior products and delivery systems. Trying to “milk the cow” before she is mature results in skim milk at best in the beginning.